Deploy Securely
Ghostwriting-as-a-Service for Venture-backed Cybersecurity CEOs
“Walter is an outstanding writer who not only understands the technical details of the security landscape but also the importance of thought leadership in driving revenue for growing companies. At a critical juncture in our growth, he stepped in to generate cutting-edge content across platforms and accelerate our go-to-market efforts. If you are a cybersecurity CEO looking to build your and your company’s brand, Walter is the absolute go-to guy.”
Luciano Salata, CEO @ Enveedo, the world’s first cybersecurity strategy execution platform
Have CISOs reach out to you!
Security is an incredibly saturated market.CISOs are completely swamped with vendor inbound, and their time is precious.How do you reach them?Make them come to YOU!Hearing the same sales pitches day-in and day-out makes them desperate for refreshing content.Think about how you got to this page yourself...
Walter is an excellent writer uniquely suited to helping businesses get their cybersecurity message across. He rewrote and updated two chapters of an eBook on cybercrime for us, making the material substantially more concise while at the same time maintaining the necessary technical accuracy and depth. With a deep understanding of the key players, trends, and terminology due to his background in the industry, he can rapidly develop outstanding content. If you are looking to build your organization’s cybersecurity credibility through effective written communication, I absolutely recommend working with Walter.- David EmersonChief Technology Officer, SolCyber
“When executing on a critical content initiative, I needed a cybersecurity expert to enhance and refine a large volume of highly technical content related to IoT security. I knew it might be difficult to find the perfect person for the job, given that it required not only technical expertise but also solid web writing skills. The good news is that I found Walter --- and he was absolutely up to the task! The suite of IoT security content that he refined was outstanding and really showed his expertise in the field. A great editor with a keen eye for detail, Walter can rapidly generate excellent cybersecurity-related content for technology businesses.”- Amy Smith, Associate Director of Content Marketing, Very
Your CMO won't need to bother you anymore!
It's basically impossible to handle product, engineering, sales, HR, finance, investors, AND post on social media at the same time.But I'm sure your marketing team is constantly bugging you to do just this.And they should...because it's an incredibly high ROI way to drive leads.You simply don't have the time, though.So just give me one hour and a data dump of your company's material, and you are done!Every month, you'll get fresh content in your desired format ready for a blog, white paper, or LinkedIn post.
Have a peer working for you
Running a growing company is tough. Pretty much no writer can understand what you are going through...except me.As the founder of a cybersecurity company of my own, I understand the challenges of translating marketing copy into a product, and vice versa.Instead of a generalist who will need constant guidance, why not have a fellow technically-minded founder be your voice and work on autopilot?
"If you need outstanding and timely cybersecurity copy, Walter is your guy! As a security subject matter expert in his own right, he wrote a series of excellent blog posts on cyber risk management and insurance for us. With precise attention to detail and a highly concise style of writing, he gets you what you need on time, every time."- Christine PageDirector of Content Strategy, Relequint
Kick inbound marketing into gear
With an effective content strategy, you can:
Bring qualified leads knocking
Drive investor interest
Network with peers and partners
Monthly Packages
6-month minimum commitment
10% discount for 12-month commitment
ByteBrief
For those creating long-form content in-house who want to drive traffic to it from LinkedIn.
60-minute kickoff strategy call*
LinkedIn profile audit*
Technical blog audit*
15 text LinkedIn posts**
5 media (image, meme) LinkedIn posts**
Fully managed posting (optional)***
5-day email course lead magnet (optional)***
Responses in <96 hours via Google Docs/Sheets, regarding written deliverables
PowerScript
Need to build out your content library and reliably get prospects to it? Start here.
Everything above as well as:
3,000 SEO-optimized words of original content (blogs, white papers), split among up to 4 documents
Fully managed posting (optional)***
5-day email course lead magnet (optional)***
30-minute live sync (optional)
Responses in <72 hours via Google Docs/Sheets, regarding written deliverables
QuantumQuill
Want to scale your content as fast as possible to capture leads? Need a cybersecurity and copywriting expert on call? This is your best bet.
Everything above as well as:
5 additional text LinkedIn posts**
5 additional image LinkedIn posts**
Fully managed posting (optional)***
5-day email course lead magnet (optional)***
Responses in <48 hours, any channel and any professional topic
*One-time deliverable.**LinkedIn posts based on existing, in-house content for ByteBrief package, and in-house + original content for PowerScript and QuantumQuill offerings.*** Additional fee. See explanation below.
FAQ
Question: How does it work, really?
Answer: Once we sign the contract, we do a 60-minute kickoff call so I can get a download from you of your goals. Your team provides me with all of the written material I'll need (collateral, style guide, etc.). One week later, you get your first batch of content (depending on package). Within a week of that, you or your team send me feedback. And then one more week later, you get the remaining LinkedIn posts, if any. We can do a 30-minute check-in each month if it's part of your package, but everything else is handled asynchronously.Question: Why is there a 6-month minimum commitment?
Answer: It is difficult to see substantial growth on LinkedIn after anything less than 6 months of consistent posting. Ensuring you develop a thriving audience is key, which is why I have this requirement.Question: How can you post on my behalf on LinkedIn?
Answer: The social media management tool Taplio (an affiliate) allows me to post on behalf of clients without having direct access to their LinkedIn accounts. I am able to schedule posts but cannot view your direct messages.Question: When do you post? What if I want to post as well?
Answer: I will generally post at 9am for your target market time zone (or the average of them). If you wants to put out additional posts (company news, photos, etc.), that’s absolutely fine but I would recommend doing so between 1-2pm or on weekends. The reach of both posts will be slightly impacted if there is this 3-4 hr. separation, but I want to avoid rapid subsequent posts, which would hurt the reach more substantially.Question: What are your areas of expertise?
Answer: While I'm open to working with clients in a variety of cybersecurity fields, I am most comfortable writing about:
- AI and cybersecurity
- Governance, risk, and compliance (GRC)
- Software supply chain security
- Vulnerability management
- Software Bills of Material (SBOM)
- Cyber risk quantificationQuestion: Can I see samples of your work?
Answer: Yes. I encourage you to subscribe to the Deploy Securely newsletter, where I publish weekly on cybersecurity topics. But you can see some articles I have written in a variety of other places here:
- 5 Common IIoT Cybersecurity Pitfalls - and How to Avoid Them | PTC
- Enhancing zero trust access through a context-aware security posture | CSO Online
- IIoT Cybersecurity: Why Building Your Own Platform Comes with Risks | PTC
- Safely Driving Infonomic Growth with Data Access Governance and Security | Privacera
- The Biden Administration’s Impending Executive Order on Software Security | Lawfare
- Implementing Zero Trust In U.S. Government Information Systems | PrivaceraQuestion: Will you join our company Slack?
Answer: Only for QuantumQill customers. I find that out-of-band communication about written content makes things challenging, so for other customers all feedback about deliverables must come on the Google Docs I provide.Question: Can I delegate working with you to one of my team members?
Answer: Yes. You may designate at most one other person on your team (e.g. Chief Marketing Officer) to work with me. But to avoid decisions by committee, I will only work with you and one other person in your company.Question: Do you provide graphics?
Answer: Not for long-form content, although I'm happy to suggest some. I will provide images for LinkedIn posts as per the offering descriptions.Question: Do you use artificial intelligence (AI) to generate content?
Answer: Yes. I use OpenAI Assistants grounded in proprietary information as well as ChatGPT. Additionally, I use DALL-E for image generation. A human (me) is always in the loop, and I conduct rigorous fact-checking and sourcing to ensure accuracy.Question: How are you running a cybersecurity company at the same time as you write this content?
Answer: I am a bootstrapped founder. Things might move a little slower on the product development front for me, but I get to maintain complete control over my business by self-funding.Question: How do I pay you?
Answer: I accept payment via recurring Stripe subscription, paid at the beginning of each month. This puts things on autopilot and reduces the back-and-forth associated with manual invoicing processes.
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